COMMUNICATE EXPERIENCE
We connect people and brands with purpose
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<h2 class="section-title col-lg-4 col-md-4 col-sm-4 col-xs-12">Brand-focused purpose-driven
growth
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Our increasingly fragmented and commoditized world makes it harder and harder
for brands to truly stand out.
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That’s why at Accenture we’re helping our clients deliver meaningful experiences
that create emotional and differentiated customer connections.</div>
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<p><strong>How we do it:</strong></p>
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data-analytics-link-type="engagement">TOTAL AUDIENCE ENGAGEMENT</a>
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We believe creating extraordinary experiences starts with defining
your true brand purpose.
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Our collaborative teams work with you to not only
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ways to bring it to life in an authentic and relevant way, across your entire
customer journey. We support your marketing, content and media strategies so we
can help you build iconic brand experiences across all your touchpoints and
channels.
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<div class="acn-interactive-header5">How we help our clients actively engage their
purpose:</div>
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<strong>Brand insight definition & activation</strong><br>
We create ideas that help define a brand’s core identity, whether it’s inventing
a new brand, reinventing an existing one, or re-architecting a large portfolio
of brands.
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<strong>Brand & creative platforms</strong><br>
We develop and execute high impact creative concepts that bring marketing-driven
experiences to life everywhere your customers are.
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<strong>Purposeful innovation</strong><br>
We’ve developed collaborative processes and innovation centers with a range of
strategic, creative and innovation resources to help drive engagement and growth
in completely new ways.
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<div class="acn-interactive-header5">How can I activate my brand across all
audiences and touchpoints? </div>
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In an ever-evolving brand landscape where one brand can have diverse and
multiple audiences, we work together to ensure your brand narrative is delivered
consistently everywhere, making the most of the moments that matter. </div>
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We create marketing and communications to create omni-channel experiences
through content, campaigns and channel activations that are felt across every
stage of the customer journey in ways that resonate, are relevant and are
valued. </div>
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<div class="acn-interactive-header5">How we activate brands for everyone,
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<strong>Market opportunity & segmentation</strong><br>
We leverage our user experience, audience profile and segmentation expertise to
define an overall engagement strategy.
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<strong>Campaign strategy & design</strong><br>
We create highly targeted, personalized messaging to help you design and execute
creative experiences and impactful marketing across B2B & B2C, brand, awareness,
engagement, acquisition, loyalty, retention & recruitment.
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<strong>Dynamic narratives</strong><br>
We use data-based audience-centric research methods to decode your customer's
intentions, sentiment and context to help you better understand their frame of
mind. We’ll use this to create dynamic and flexible content that truly engages.
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scale?</div>
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Our bespoke operating models and networks are infused with data and tech
capabilities to help drive sustained awareness, brand preference, targeted
engagement and customer loyalty, while our unified approach to brand
communications can help you deliver uniquely curated creative experiences
globally, at scale.</div>
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<div class="acn-interactive-header5">How we drive meaningful engagement across
multiple markets:</div>
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<strong>Marketing organization & operating model</strong><br>
We help redesign how your marketing operates by reimagining everything from
talent to governance, across teams, functions and markets.
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<strong>Connected capabilities for creative</strong><br>
We bring science to the craft of creativity through enhanced data, applied
analytics and intelligence, used to stand up, supplement or run your creative
teams and capabilities.
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<strong>Global studio network</strong><br>
We bring powerful global brands to life at a local level through a global
network of creative studios, balancing brand consistency and efficiencies of
scale with locally relevant cultural needs.
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<div class="acn-interactive-paragraph ai-medium ai-light">Together, we can power
purpose-driven growth.</div>
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<h2 class="section-title col-lg-4 col-md-4 col-sm-4 col-xs-12">Pioneering new ideas and
thinking
<hr>
</h2>
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<div class="block-content col-lg-12 col-md-12 col-sm-12 col-xs-12">
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target="_self" class="card-image-link"
data-original-title=""
data-analytics-link-name="<br>We interviewed 748 buyers and 1,499 sellers across 10 countries in 16 industries to give a robust and accurate picture of the global state of buyer-seller relationships."
data-analytics-engagement="true"
data-analytics-link-type="engagement">
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<br>We interviewed 748 buyers and 1,499 sellers
across 10 countries in 16 industries to give a
robust and accurate picture of the global state
of buyer-seller relationships.
</div>
</a>
</div>
</div>
</div>
</div>
</div>
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data-original-title=""
data-analytics-link-name="<br>93% of consumers agree it’s important that every interaction they have with a brand is excellent, whenever or wherever they happen in the decision to purchase from a brand or retailer."
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data-analytics-link-type="engagement">
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<br>93% of consumers agree it’s important that
every interaction they have with a brand is
excellent, whenever or wherever they happen in
the decision to purchase from a brand or
retailer.
</div>
</a>
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</div>
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data-original-title=""
data-analytics-link-name="<br>Digital marketplaces have become an epicenter of brand exposure and experience, capturing consumer attention in ways that augment traditional channel exposure."
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data-analytics-link-type="engagement">
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<br>Digital marketplaces have become an
epicenter of brand exposure and experience,
capturing consumer attention in ways that
augment traditional channel exposure.
</div>
</a>
</div>
</div>
</div>
</div>
</div>
</div>
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<h2 class="section-title col-lg-4 col-md-4 col-sm-4 col-xs-12">Client stories
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<div class="pagezone-description rte-inline col-lg-12 col-md-12 col-sm-12 col-xs-12">
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data-analytics-module-name="MatrixModule">
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target="_self" data-original-title=""
data-analytics-link-name="STOCKHOLM EXERGI Project Memory Lane"
data-analytics-link-type="engagement"
data-analytics-engagement="true"
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aria-hidden="false">
<div>
<span
class="acn-interactive-label text-uppercase">STOCKHOLM
EXERGI</span>
<span class="acn-interactive-header3">Project Memory
Lane</span>
</div>
</div>
<div class="matrix-image-cont">
<img class="adaptive-img lazy col-xs-12 xs-rect-image-focus-left"
data-src="?_=%2Fus-en%2Fservices%2Finteractive%2F%22%2Fcontent%2Fdam%2Faccenture%2Ffinal%2Fa-com-migration%2Fcustom%2F_acnmedia%2Faccenture%2Fredesign-assets%2Fdotcom%2Fimages%2Fglobal%2Fgeneral%2F64%2FAccenture-Memory-lane-ingegerd-400x400.jpg%22%23KJWqMdlUlBn8PPpbUR7jgoXhbZNlVVyupg%3D%3D"
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<a href="?_=%2Fus-en%2Fservices%2Finteractive%2F%22%2Fcontent%2Facom%2Fus-en%2Fcase-studies%2Finteractive%2Fjfk-unsilenced-ai-audio-speech%22%23KJWqMdlUlBn8PPpbUR7jgoXhbZNlVVyupg%3D%3D"
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<span class="acn-interactive-label text-uppercase">THE
TIMES</span>
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Unsilenced</span>
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data-analytics-module-name="MatrixModule-2">
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target="_self" data-original-title=""
data-analytics-link-name="SUBWAY A data-driven recipe"
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<span
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recipe</span>
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<h2 class="section-title col-lg-4 col-md-4 col-sm-4 col-xs-12">News
<hr>
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data-analytics-module-name="contentmodule-news-1" data-tableau-base-url=""
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<div class="acn-interactive-header5">Accenture acquires King James Group </div>
<br>
<div class="acn-interactive-paragraph ai-small ai-light">
Accenture has completed the acquisition of King James Group, a highly awarded
creative agency with deep expertise in brand strategy, creativity and digital
marketing services. <a
href="?_=%2Fus-en%2Fservices%2Finteractive%2F%22https%3A%2F%2Fnewsroom.accenture.com%2Fnews%2Faccenture-completes-acquisition-of-king-james-group.htm%23KJWqMdlUlBn8PPpbUR7jgoXhbZNlVVyupg%3D%3D" "
target="_self" aria-label="Read more: Accenture acquires King James Group"
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more.</a>
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<div class="acn-interactive-header5">Cannes Lions Grand Prix</div>
<br>
<div class="acn-interactive-paragraph ai-small ai-light">
Accenture celebrated success at the close of the Cannes Lions International
Festival of Creativity as the only agency to win the Grand Prix for the Creative
Data Lions twice since its inception in 2015. <a
href="?_=%2Fus-en%2Fservices%2Finteractive%2F%22https%3A%2F%2Fnewsroom.accenture.com%2Fnews%2Faccenture-interactive-first-to-win-creative-data-lions-grand-prix-twice-at-cannes-lions.htm%22%23KJWqMdlUlBn8PPpbUR7jgoXhbZNlVVyupg%3D%3D"
target="_self"
aria-label="Read more: Accenture interactive first to win creative data lions Grand Prix twice at Cannes Lions"
data-analytics-link-name="read more" data-analytics-link-type="engagement">Read
more.</a>
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